Strictly Business 3: Adaptation: New Skills for the Changing Media Landscape

Visual journalist Tom Kennedy honestly confronts the challenges of the continual media changes while simultaneously offering inspiration and hope for new roles as imaging professionals. \ ASMP

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Strictly Business 3: The Artist Lost and Found, Part I

Sean Kernan reflects on how photographers—all of us, of any age—begin like wide-eyed children. The deep art instinct opens us to the world and rewards us with the joy of just seeing. Then we make it our business, which supports us, but also pulls us away from the reason we started. If you think this loss doesn’t affect your business, think again. \ ASMP

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Strictly Business 3: The Basics of Copyright, Licensing, and Pricing

In this ASMP workshop sponsored by MAC-On-Campus, Susan Carr covers the essentials of copyright and explains how copyright, licensing, and pricing are connected. Then she offers practical steps for determining your fees. \ ASMP

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Strictly Business 3: Breaking into the Biz

In this ASMP workshop sponsored by MAC-On-Campus, Judy Herrmann lays out pragmatic steps and strategies for students and emerging photographers starting a photography career. \ ASMP

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Strictly Business 3: Secrets to Driving Traffic to Your Blog

Rosh Sillars explains how buyers use blogs to help select photographers, and how to help them find yours. \ ASMP

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Strictly Business 3: Making People Love You Madly

Colleen Wainwright talks about how to let your glorious creative light shine through in every aspect of your marketing, promotion, and services—and have the time of your life doing it. \ ASMP

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Strictly Business 3: Reality: The New Negotiation Is Sales

Blake Discher offers guidance on how not to waste time on folks who base decisions on price. He explains how learn how to position yourself for success, overcome your fear of the sales process, and understand what it means to be a professional in sales. \ ASMP

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Strictly Business 3: The Agile Photographer: A Multimedia Partner for Business

Jay Kinghorn explains how integrating new roles with your existing photographic services lets you become a trusted partner and adviser to help clients navigate the myriad visual marketing options available, playing an integral and irreplaceable role in your clients’ businesses. \ ASMP

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Strictly Business 3: Business Basics Primer

In this ASMP workshop sponsored by MAC-On-Campus, Judy Herrmann and Richard Kelly present the basics of running a photography business. Learn about building your professional team: an accountant, a lawyer, and an insurance agent. Follow this with a run-through of photography-specific paperwork and client management. Then the basics of model and property releases and trademark law are discussed. \ ASMP

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Strictly Business 3: The Future of Licensing

Susan Carr and Richard Kelly share clips from the 2010 Copyright Symposium and analyze how image licensing has changed in this new economy. They offer important insights into future opportunities for photographers to take back control and monetize their work. \ ASMP

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